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About Cher-aim
Context. Family business since 4 generation, Cher-aim provides wellness products made with Thai medicinal herbs. In Thailand, knowledge about plants & their use is shared in temples. A century ago, one of the ancestors of Cher-aim has been studying as a monk in Bangkok's Wat Pho, one of the most sacred temples, famous for its traditional medicine school. Nowadays, this influence is still being perpetuated in Cher-aim's products range.
Cher-aim. In ancient Thai, the name "Cher-aim" means fertile tree. This name takes its roots into the field of luxuriance of nature & spreading vitality.
K Tarn & his duty : transmit traditionnal knowledge about herbal uses in Thailand.
Thai traditional medicine has an approach based on energy flow across the whole body. This flows paths, disruption that may obstruct them & the way to restore them have been studied by monks & traditional healer.
Among Thai contemporary urban society, this approach still has a place. In front of disease, the purpose is to consider that the patient seeks to restore the balance by focusing on 3 ways :
- An external action (especially through massage or use of medicinal plants applied onto the body)
- An internal action (especially through the use of medicinal plants or specific diet)
- A spirituality (especially through relaxation techniques)
Those practices were mainly influenced over time by Chinese Traditional Medicine, Ayurveda, yoga & buddhism.
Inhalers, balms, oils & other Cher-aim products are straight on line with this approach. They drew their potential from this heritage of knowledge usually transmetted in Thai Buddihst temples. Nowadays, Cher-aim still has a special relationship with the Wat Pho's traditional medicine school in Bangkok.